Flex logo/brand.

This is a logo companied with an illustration that is for a new app called flex which is for a new app the company called do something different they wanted a new brand with innovation, that will inspire millions of people to do something different by having a new path through life. The brand identity was to be Flex/Flexible, using the same colour pallet from the existing organisation “do something different”, use bold playful illustration, and playing on the idea of stretching one's comfort zone is how we grow , Expanding one's behavioural flexibility is how we grow.